To get paid, like you would figure is vitally crucial at your business because if you don’t get paid, what’s the point in business?
You will be astounded at the amount of business people who allow their clientele to pay up when and if they get on with it. I know one trader who always makes bad debts like accolades. How? Simply because he doesn’t bring himself to ask for the cash and people take advantage of him.
If you give somebody credit, do so only after they cleared consistency to you by paying cash on delivery (COD) for a time. Secondly, you can see whether they have the cash to pay you - otherwise you should not do business with them. Don’t fool yourself into the pattern of “I need the work” or “I need the sales”. It’s pointless when you do the work or providing the goods for free if you do not get paid.
If you are the type of person who can’t request the payment after the service has been completed, try these tips:
Tell your client that when the job is done with, you need cash or cheque. They should more than likely have it on them at the transacation and you won’t need to demand your money.
When handing out your quote, make sure your payment terms are plain.
Form an invoice that has the terms of payment simply listed and send the client the invoice when the job is finished. They will review the invoice and simply assume they should pay the fee now without you needing to say anything. Manufacture a “nasty boss” who may flay you alive if you don’t return with the cash for the work.
Set up your bank to provide you with Merchant facilities so you can use credit cards including Mastercard and Visa. Many people own credit cards and it could prevent the dilemma of the client not operating a cheque account or not having the right amount of cash in their pocket.
Otherwise, don’t be persuaded against to hold your goods till the payment has been made. Understand, until they’re paid for, they remain to be yours.
If you decide you’re going to give somebody credit, make sure you have the following details of them at a point PREVIOUSLY you allow them credit.
When you possess all this information, ring the bank branch and make certain that they use an account then. Then, call each of the trade reference and find out if they pay their fees punctually or if they have any difficulties with them.
Most people will be willing to tell you if the person is troublesome. If everything is OK, allow them a moderate level of debt, say no more than $500 (depending on your business). Monitor the operation of the account for a few months before allowing this amount to be exceeded.
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As a customer service concept, relationship marketing is not new. For decades, business-to-business marketers have employed account managers who have the responsibility to dedicate themselves to key clients. In the financial world, `relationship banking’, whereby high-yield customers are assigned a personal manager, has been practised for many years.
When direct marketing is embraced to establish connections or relations between the marketer and the consumer, it is too easy to suggest that all forms of direct marketing communications achieve a closer relationship, a closer bond between the two parties. Such a conclusion exaggerates what generally happens in the marketplace.
Direct marketing is all about generating a direct response from the consumer and about direct communications to the consumer. A direct response is needed to generate better understanding of the advertising message or to motivate transactions. Direct communication is simply about media reach efficiency. Relationship marketing is a concept that transcends these pragmatic direct marketing objectives.
Kotler appropriately positions the concept of relationship marketing as one which applies principally to business-to-business situations:
Smart marketers try to build up long-term, trusting, `win—win’ relationships with customers, distributors, dealers and suppliers. That is accomplished by promising and delivering high quality, good service, and fair prices to the other party over time.
It is accomplished by strengthening the economic, technical, and social ties between members of the two organizations. The two parties grow more trusting, more knowledgeable, and more interested in helping each other. Relationship marketing cuts down on transaction costs and time; in the best cases, transactions move from being negotiated each time to being routinized.
Outside of `membership’ or `continuity’ programs, there are two basic ways to approach consumers. The first is with a product and price combination considered to be `the standard’. That is, the proposition is essentially of long standing and relies on the features and benefits being competitive. The second way, normally of short-term duration, is a `special offer’. Direct marketing textbooks are full of the theory, practice and case histories relating to `the offer’.
The choice of basic propositions or selection of special offers depends on the circumstances of the individual firm and its competitive environment. The right proposition or offer can make a world of difference to response cost-effectiveness.
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Tags: landing pages, seo brisbane, web copywritingJanuary 2nd, 2010UncategorizedRead More >No Comments