Google treats PDFs the same way as it does html and text. It will spider and index PDF documents (so long as they are not locked), and report them in the search engine results page. The rules about on-page optimisation for web pages also apply to PDF documents. Use headers, footers, headings, links and other devices to your advantage. It is a good idea to make a PDF copy of the entire web site and have it available as a download for people to read at their leisure and to forward as an e-mail attachment to others. You could have multiple versions of the document with emphasis on different keyword phrases.
Assuming you know what keyword phrase to focus on, the 3 most important elements would be:
1. Work your title tag and description tag
2. Make sure the page has the keyword phrase at the right density on the page AND it is included in headings and sub-headings
3. Work on getting quality incoming links via link exchanges, article submissions and directory submissions and make sure those links include the keyword phrase in the anchor text. In most markets just doing these three things will get you better search engine results over time.
This seems to be totally random. Google is reported to perform a major index update every 100 days or so. I have seen new sites get spidered, indexed and get good rankings in as little as 2 weeks. I’ve seen blog pages spidered, indexed and appearing in the search engine results pages in as little as 30 minutes (I kid you not). I have also seen sites wait for 5-6 months before they appear in the search engine results pages. Google will play with your mind, or so it appears. Be warned.
If you know how to arrange a 301 redirect, you should be able to maintain your rankings and PR. Contact your hosting provider for details. Make sure that you check it once in place to make sure it works. Here is a tool to help.
Google can only spider and index files of the correct format. These include .html, .txt, .pdf, .doc, .xls, .ppt There is no preference given to any of these formats. Google cannot index the contents of mp3, video, flash and so on.
No, sex, bomb and Bin Laden are all legitimate search terms depending on the context of the search.
Google and the other search engines have thousands of data centres (computers), all these computers are constantly being updated and may not have the same version of database tables.
Because they have different pages that include the search term. To achieve this have more than one page optimised for the same search term.
Aim for a page length of 300 words and optimise that page for one search term.
Yes, Google likes big sites and sites that change their content regularly. Don’t rely on a brochure site if you want good search engine rankings.
Yes, you can but you run the risk that someone will report you and all the pages on your domain will be deleted from the index.
Theoretically no, but I have noticed that Google does index new pages linked to Adwords faster than if there is no Adwords.
Yes. And try to put the keyword phrase in the image file name as well.eg. Blue_Nike_sneakers.jpg
No, not from a search engine indexing point of view. It may, however, get you more incoming links, which is good for SEO.
No, not from a search engine indexing point of view unless the words in the survey add to the page’s keyword density. It may, however, get you more incoming links, which is good for SEO.
Yes, aim for a keyword density of 2-5%, but make it seem natural.
Yes, but there are legal implications in doing so. You are better off doing a product review on the competitor’s product on a personal blog.
Yes and yes.
Yes, but it is doubtful that you would outrank such big brand sites. As fas as ethics are concerned, look deep into your SEO heart and then get a legal opinion.
Anything that you are not comfortable with or could result in you having your web site banned by Google.
Yes, all other SEO factors being equal, product_name.html would rank better than page_1.html for the same search term.
Yes and yes. Your key phrase should be in the following elements wherever possible:
No, but it is a good idea to add pages to a web site frequently. Google loves fresh content and big web sites.
No. Here’s a web site that makes fun of the concept.
Only on paid advertising, not on organic search results. You could build a robot, but it would be a waste of energy. You would be better off hiring some Click Monkeys !
Yes, overly long or complicated addresses are a disadvantage. Some database driven content management systems create dynamic urls, the url changes depending on a search term.
From a branding point of view, go for the abstract, from an SEO point of view, go for keywords in the domain. If all of your leads will come via the Internet, then go with the key phrase in the domain and company name.
It is supposed to find pages that are close in content to the one you clicked on (competitor offerings and so on). Unfortunately it doesn’t work very well. Here is some background on it.
Yes, the bored, the lonely, SEO practitioners and Google staff. Personally, I think it’s a waste of time.
August 10th, 2007SEO GeneralRead More >No Comments
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