How many times have you commissioned business cards to print and picked up yet another version of your corporate colour? Ever been enthusiastic to see your advert in the latest newspaper and then noticed that the crucial tag line is missing or your logo has been squashed.
There is only one way to prevent this from happening and that is to use a style guide. Not only will a style guide assist you direct the reproduction of your logo - it will also help you sustain your brand recognition – which many argue is one of the strongest selling tools.
We have placed the below steps together for you as a starting point.
Step 1 : Define the audience for your Style Guide. Is this for staff to put to work in-house or is this for suppliers and contractors to refer to?
Step 2 : Define what your output uses are. This is important because you will want different logos and file formats for example, black and white publication adverts in comparison to vehicle graphics.
Step 3 : Define the tone for the copy and content required. For example you may wantcopy rules for printed content and then copy rules for website content.
Content rules cover all punctuation rules and how to refer to the business and team.
Step 4 : Make certain you layout all the design templates so it is clear how and where the logo and branding lies on all the different pieces of collateral that may be reproduced.
Step 5 : Ensure to include any contributing logos or logos of business that are correlated with you. It’s also important that you send a copy of the layout to these companies to guarantee they agree with the layout of their logo as they too may have their own Style Guide and hierarchy layout rules.
Step 6 : Make sure that grammar, spelling and contact details are correct.
Step 7 : Confirm that when suppliers are using the Style Guide they understand~know~discern~apprehend} that a proof needs to be dispatched~sent~mailed~commissioned}to you to be affirmed as correct.
Make your Style Guide completed and as established as possible. Then have it saved in an email friendly file format and have a couple printed. Once this is done we strongly advocate a training session – whereby your design studio comes in and trains your staff on how to use the Style Guide and most importantly your brand.
For graphic design Brisbane, logo design Brisbane and web design Brisbane, contact Bydaughters today. We help your brand build business.
July 31st, 2010UncategorizedRead More >No Comments
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