I’ve just put the finishing touches on the SEO training courses to be held in Brisbane in July 2007. The blurb goes:
In 2007 Search Tempo will be conducting two-day training courses covering search engine optimisation and search engine marketing. The cost of these courses is $895 per person with a limit of 12 people per course. Here’s a sample lesson:
Having attended the Search Tempo SEO Training Course you will be able to:
* Key concepts of SEO
- Describe the major aim of search engine optimisation
- Explain the foundation concept of pages verses sites when it comes to SEO
- Describe recent changes in search engine ranking algorithms
* Keyword Analysis
- Explain why keyword research is the most important aspect of SEO
- Conduct keyword research using online tools to identify the most profitable key phrases for your web pages
- Use KEI analysis to identify potential keywords for a web page
- Analyse competitor SEO strategies and tactics
- Produce customised key word phrases for each page in your web site
* Meta Tag Generation
- Explain why meta tags are important and state which two tags are the most important
- Identify the most important Meta tag elements
- Describe the rules for meta tag creation
- Optimize the page TITLE Tag
- Optimize the page META Description Tag
- Optimize the page META Keywords Tag
* Site design and architecture
- Use domain names, page names, alt tags, file names, image names and manu anchor text to improve search engine rankings
- Describe the purpose of the robots.txt file
- Create a robots.txt file for your web site
- Link a robots.txt file to a web page
* SEO Copywriting
- List the five golden rules for SEO copywriting
- Write web copy that includes the correct key word ratio and the correct HTML tags
- Use online tools to calculate key word ratios
- Optimize the page text for better keyword placement
* Search Engine Submission
- Describe the search engine submission process, spidering and indexing process
- Describe a method of getting listed in Google within 1 to 2 weeks
- Create a sitemap using freely available online tools
- Link a sitemap to a web page for spidering by the search engines
- Create an automatic alerting system to tell you when Google has indexed your site
- Apply to get your web site listed in Google local search
* Getting Quality one-way and two-way links
- Describe the concept of Google PageRank
- Describe the 5 qualities of the perfect incoming link
- Draft a powerful directory listing description including key words in the anchor text
- Use blogs and forums to get one-way links
- Use blog and ping to get your new web pages indexed quickly
- Use free directories to get one-way links
- Use free software to automate the directory submission process
- Identify the important qualities of a link exchnage partner
- Describe how nofollow tags can be used to defraud link exchange partners
- Subscribe to link exchange programmes to get reciprical links
* Article Marketing
- Describe the 3 major benefits of article marketing
- Describe the standard format and structure for an article to be submitted
- Find over 50 article submission sites
- Draft a powerful article author bio/resource box including key words in the anchor text
- Use free software to automate the article submission process
- Set up automatic alarms to let you know when an article has been published or syndicated
* Black Hat SEO
- Define the term black hat SEO
- List 5 common black hat SEO methods
- Explain the concept of link cloaking and automatic content generation
- Describe techniques to minimise link cloacking detection and penalties
- Load a link clocker program with keywords and see the results
June 12th, 2007SEO ToolsRead More >No Comments
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