2009 February | Cheap Bail Holiday

May Favourite Social Bookmarking Sites

Social bookmarking is all the range in 2009. It’s a proven method of drawing traffic to your web site and for gaining those valuable links that we all covet. Basically all you do is share your favourite web site links with others then other people vote your links up or down depending on how interesting or useful they are.

Most of the sites below use the very popular Scuttle or Scuttle Plus software. If you have any to add, please leave a comment.

February 27th, 2009SEO General Read More >No Comments

There is Only One London

flights-bus There is the United Kingdom, there is England, and then there is London. . Three are related, but strictly speaking, London seems to be a world apart from the rest of Britain, marching to its own, unique rhythm.

Everything in London comes across as new and different. Throughout history, its people, fashions, trends and street life have always expressed the very essence of city life. Like New York, London is a city that never sleeps. Millions of tourists arrive in London every year, many of them already half in love with the city. You see them in the London Underground (the tube), on red double-decker buses and stepping into taxis. The new central London traffic zone, where private transport is essentially banned, makes the sights of London more navigable than ever before. It is also possible, and very pleasant, to walk through the city on foot, or to rent a bicycle along the Victorian Embankment on the Thames.

The first City of London
What is today London was once a small, rather insignificant settlement called Plowida, a name that means “settlement on the wide river”. The Romans conquered the region in the first century and founded the fortified city of Londinium around 47 CE. The Roman city of London covered an area of approximately 1 km2. The Romans built a bridge over the Thames, and used its banks as a shipping port for minerals and agricultural products. Londinium grew very quickly in the second century, when it became the commercial centre of the Roman province of Britannia Superior.

The Anglo-Saxon city
In 314, London became a bishop’s see by order of Emperor Constantine. By that time, the Roman Empire was growing weak. Without imperial patronage, London settled into a long period of decline. By the time the Romans had officially departed from their colony of Britannia in 410, the city was essentially depopulated. After 150 years of near abandonment, the Anglo-Saxons arrived to take advantage of London’s strategically advantageous position on the Thames. They did not settle there permanently, however, until 604, and even they chose not to rebuild within the ruins of the ancient fortified city, but somewhat further west. The new city, named Lundenvic (”London Harbour”), was declared the capital of the Kingdom of Essex. Its centre lay to the east of Trafalgar Square’s present location.

The Norman invasion
The Normans defeated the Anglo-Saxons at the Battle of Hastings in 1066. After entering London, William the Conqueror had himself crowned king of Britain in Westminster Abbey, which had just been completed the year before. All British monarchs ever since that time have been crowned there. In order to discourage any remaining Anglo-Saxon warriors from revolting, William had three fortresses built. Of the three - Baynard’s Castle, Monfichet’s Castle and the Tower of London — only the last survives today. In the interest of gaining popularity and ensuring domestic peace, William openly adopted the same rights, privileges and laws that had governed London during the Anglo-Saxon period.

A city in its prime
The sixteenth century was probably London’s golden age. After the city of London annexed Westminster around 1600, it quickly became the centre of the British Empire. London was one of the most important European commercial cities on the North Sea, despite the fact that the city was located some 30 km away from the sea on the banks of the Thames estuary. During the late sixteenth century, London’s cultural renaissance was in full swing. A great many theatres were built along the south bank of the Thames, the most famous of which was the Globe, where many of William Shakespeare’s plays were first performed. The New London.

The Great Plague and Fire of 1665 and 1666 left London shaken to its very foundations. Over 70,000 people died of plague and nearly two-thirds of the city was consumed by flames. Architect Sir Christopher Wren was responsible for rebuilding London’s many destroyed churches, including St. Paul’s Cathedral. The destruction of residential buildings in the city led many residents to settle outside the city walls in new districts that became London’s first suburbs.

Most aristocrats never returned to their city mansions, preferring to build townhouses in the now prestigious West End. Dickens’ London. The nineteenth century saw the construction of many important buildings and squares, including Trafalgar Square, Westminster Palace and Big Ben, the Royal Albert Hall, the Victoria and Albert Museum, Tower Bridge and the University of London. Prosperous times, however, are often accompanied by a dark shadow. Millions of the less fortunate were forced to live in overpopulated, filthy slums and suburbs. This was the London immortalized by Charles Dickens in novels like Oliver Twist and David Copperfield. By the turn of the twentieth century, London was far and away the biggest city on Earth: a whopping 6.6 million people lived there in 1901. At the time, London was undoubtedly the most powerful city in the world.

The ravages of war
London was badly damaged during World War II. The German Luftwaffe thoroughly destroyed its once uniform cityscape of Georgian and Victorian buildings, leaving large parts of the city centre and most of the East End completely levelled. After the war, housing complexes were built cheaply and rapidly. London’s docklands never recovered economically from the effects of World War II. Ship traffic was rerouted and the old piers and warehouses fell further into ruin, until city planners rediscovered the district in the 1980s.

Redevelopment has made Docklands one of London’s hottest commercial and residential locations. A wonderland of things to see. There is a greater concentration of important sights and tourist attractions in London than anywhere else in Britain. Greenwich Park, Westminster Palace and Abbey, the Royal Botanic Gardens and the Tower of London are all on the UNESCO World Heritage List. Many of London’s most popular museums offer free admission. Recent additions include British Airway’s gigantic big wheel. Known as the London Eye, it is actually a slowly rotating observation platform from which most of the city can be seen. Madame Tussaud’s Wax Museum, the changing of the guard at Buckinham Palace, a tour of the Tower of London, the Flower Market on Sundays, the bustle of Piccadilly Circus and Trafalgar Square … the list is endless.

The finest entertainment
Those eager for culture will find that the British capital is full of variety. While the mostly modern cultural facilities may look like nondescript concrete blocks from the outside, world-class performances are underway within. The Barbican Arts Centre is a case in point. Opinions about the exterior are divided; although it has its fans, it has also been described as an architect’s nightmare. Still, there is no disagreement on the excellence of its presentations, which include performances by the Royal Shakespeare Company, the London Symphony Orchestra and the London Classical Orchestra. Visitors should not miss an opportunity to attend a performance here. Breath of fresh air in the city. London does have a number of tranquil oases amidst the hectic activity of the city. London’s numerous parks are popular destinations for those who like to stroll out in the open air. Hyde Park is located in west-central London. This spacious park was once a royal hunting ground, the scene of bloody duels and executions, as well as a venue for exciting horse races. During World War II, it was transformed into a gigantic potato field. Today it is a fresh-air getaway for sun worshippers, or for those who want to take a boat ride on the Serpentine, its sinuous lake.

One corner of the park, near Marble Arch, is known as Speaker’s Corner, where anyone can stand up and express his or her opinion before a more-or-less interested audience. In Regents Park, near London Zoo, the lovely Queen Mary Rose Gardens are a wonderful place to pause and reflect after a busy day of seeing the very many wonderful sights of London. Finally, the ambitious tourist may want to take a double-decker bus or taxi north to Hampstead Heath, another vantage point that offers a magnificent view of the entire city.

For great deals on flights to London, visit http://www.studentflights.com.au/london . Student Flights have a range of cheap holidays in London and Europe. STSF260209-3

Tags: cheap_airfares, cheap_domestic_flights, cheap_flights, cheap_international_flights, flights_to_london

February 26th, 2009travel Read More >No Comments

New York City - Visitors agree it has it all

new-york The fascination generated by New York city is hard to put into words. The sheer number of attractions within the largest city in the USA is simply overwhelming. As millions of visitors agree, New York city has it all.

New York, the city of superlatives, is much more than the island of Manhattan. For over a century New York was the gateway to the “Promised Land”, to an America of unlimited opportunity. Many people coming to New York today do so for different reasons than immigrants of yore.

Tourists come to experience the fast pace of this vast metropolis. Who doesn’t want to be part of the crowd in Times Square on New Years Eve, if only once? Artists and intellectuals flock to New York to partake of the creative energy of city life, stimulated by first-class cultural institutions and events.

Manhattan
When explorer Henry Hudson, for whom the Hudson River is named, sailed into New York Bay in 1609, his enthusiastic description of New York’s natural harbour sparked the interest of his Dutch sponsors. In 1624, they founded their first settlement on the island the Algonquin Indians called “Manahatta” (”hilly countryside”).

The city of Nieuw Amsterdam was born in 1626 when the Dutch bought the island from the Algonquins for 60 Dutch gulden, or roughly $24. New Amsterdam became a British colony on 24 September 1664 as part of a treaty ending a war between Holland and England. The British victors changed the city’s name to honour the Duke of York.

The young republic
During the American Revolution (1776-1783), the British occupied New York City for nearly the entire war, and the city burned to the ground twice. Undeterred, New York City grew steadily following American independence. In 1788, New York was named the capital of the United States, a role taken over by Philadelphia two years later.

New York developed into the economic centre of the USA instead. The establishment of the stock exchange on Wall Street in 1792 secured the city’s reputation as the financial capital of the New World. Its harbours and shipyards took in goods, and hardworking immigrants, from all over the world. War in the streets. Throughout the nineteenth century, New York was a great construction zone, with new homes and parks erected almost daily.

Central Park, laid out in 1858-1866, was one of many public works projects of the time. Beloved by New Yorkers as well as tourists, Central Park is still a popular place to stroll, have a picnic and especially to people-watch. In the nineteenth century, the newer parts of New York were laid out in its characteristic grid system; only Broadway and the older part of the city south of Washington Square lie outside the checkerboard pattern of streets. As the century proceeded, more and more emigrants from Europe arrived in the fast-growing city. Violence and unrest came with them.

Most newcomers had to settle, at least initially, in slums like the infamous Five Points and Bowery. In July 1863, at the height of the American Civil War, the so-called Draft Riots broke out, violent confrontation between long-time New Yorkers and recent immigrants. The bloody street fights led to at least 120 deaths over four days of chaos. Over 100 buildings were destroyed, most of them burned to the ground. The Martin Scorsese movie Gangs of New York is a memorable recreation of this unsettled time.

If you are planning a holiday and you are looking for cheap international flights or cheap domestic flights, make sure that you check out the hottest fares from Student Flights. STSF240209-2 http://www.studentflights.com.au/flights/

Tags: cheap_international_flights cheap_domestic_flights cheap_flights cheap_airfares

February 24th, 2009Uncategorized Read More >No Comments

Helping Aussie businesses with online advertising during hard times

While times are tough, online advertising spend has increased “Online advertising is surpassing $1.7 billion for the 2008 calendar year, representing an increase of $364.25 million or 27% year-on-year growth according to figures released today by IAB”. Clickfind is the first Australian business directory to help fellow Australians out in a time of need by offering free online advertising accounts to promote their business online for a limited time.

Clickfind is helping out by completely removing its already low monthly fee and allowing any Australian business who is experiencing hardship to advertise online for 3 months at no cost at all. Contrary to other business directories, a clickfind listing also allows advertising of products and services online.

To sign up just email free-2009@clickfind.com.au and we’ll send you further instructions via email, if you make a donation to the Victoria Bush Fire appeal http://www.redcross.org.au/default.asp let us know and we’ll provide a 12 months listing. This promotion is valid for 2 months.

Tags: advertising, business directory, internet directory, Marketing

February 23rd, 2009Uncategorized Read More >No Comments

Small Business, Marketing and Dealing with Tough Economic Times

hotdog A man lived by the side of the road and sold hot dogs. He was hard of hearing, so he had no radio or computer. He had trouble with his eyes, so he read no newspapers, he didn’t watch television. He didn’t know much about the outside world, but he sold good hot dogs.

He put up a sign on the highway telling how good they were. he had a web site built. He stood by the side of the road and cried “Buy a hot dog, folks!” And people bought and bought and bought.

He increased his meat and roll orders. He bought a bigger stove to take care of his growing trade. He got his son home from university to help him. He hired a hotdog chef.

But then something happened.

His son said “Dad, haven’t you been listening to the radio? Haven’t you been reading the newspapers? Haven’t you been watching the television? There’s a credit crisis. If money stays tight, we are bound to have bad business!

There may be a big recession coming on! You’d better prepare for poor trade!”

Whereupon the father thought “Well, my son has gone to university. He reads the papers and listens to the radio and television, and he ought to know”.

So the father cut down his meat and roll orders. He took down his advertising signs and turned off his web site. And he no longer bothered to stand on the side of the highway crying “Buy a hot dog, folks!”

And his hot dog sales plummeted almost overnight.’

“You’re right son,” the father said, “We’re certainly headed for a recession!”

The moral of the story is…

History has proven companies that maintain or increase their advertising investments in periods of economic downturn increase their sales and share of market, both during and after the downturn.

Here are the facts:

• Maintaining or increasing advertising budget levels during economic downturns may be necessary in terms of protecting market position vis-a-vis forward looking competitors.

• If a company fails to maintain its “Share of Mind” during an economic downturn, current and future sales are jeopardized. Maintaining “Share of Mind” costs much less than rebuilding it later on.

• If during an economic downturn you maintain a strong advertising presence while your competitor cuts his budget, you will automatically increase your “Share of Mind.”

• Advertising through both boom and down times sustains the necessary brand recognition.

Economic downturns reward the aggressive advertiser and penalize the timid one. Maintaining a company’s advertising during an economic downturn will give the image of corporate stability within a chaotic business environment, and give the advertiser the chance to dominate the advertising media.

During an economic downturn, a strong advertising/marketing effort enables a firm to solidify its customer base, take business away from less aggressive competitors, and position itself for future growth during the recovery.

When times are good, you should advertise; when times are bad, you MUST advertise.

Advertising in an economic downturn should be regarded not as a drain on profits, but as a contributor to profits and insurance for the future.

Advertising now includes have a fast and efficient web site that can be found on the internet. For web design Brisbane, visit johnhacking.com. John is a web designer located in Brisbane. If you are looking for a business for sale, visit business2sell.com.au

Tags: recession depression small business australia marketing

February 10th, 2009travel Read More >No Comments

Looking for a business for sale ?

If you are looking for a business for sale, visit business2sell.com.au

This web site is for buyers, sellers and business brokers. Categories include food, retail, automotive, transport and every other imaginable category. There’s businesses for sale there at all levels of investment.

With the uncertain economic climate it make sense to investigate owning your own business.

Although running your own business can be very hard work, your future is very much in your hands. With the risks involved often go the rewards.

According to the ABS, in 2006 there were over 1.12 million small business in Australia employing a total of over 2.5 million people.

Small business is an attractive option for those who want to leave the corporate grind and build an asset that they can pass on to generations.

Business2Sell.com.au is 100% free website for business brokers. Brokers can join the service and add unlimited businesses.

If you are and owner selling your business, a 3 month listing is just $45. Note that at the moment business2sell.com.au are running a special offer. If you get a listing with business2sell for three months, they will run your listing for unlimited time or until it is sold.

As a buyer, you can search by location, business type and keyword. You can also search by price range.

So if you are looking to buy a business, sell a business or if you are a business broker, visit business2sell.com.au today.

STB2S070209

Tags: broker, business, businesses for sale, how to sell my business, selling

February 7th, 2009Marketing Read More >No Comments

Establishing a Unique Selling Proposition

Your brand image is primarily an emotional construct. Emotion is probably always more powerful in swaying people than reason, but people like to be able to rationalise their choices. This is where awareness of another advertising theory - the USP - can be helpful to you.

The USP, or unique selling proposition, formula was developed by Rosser Reeves, an ex-copywriter who became head of the Ted Bates agency in New York. He wrote an excellent book, largely dealing with this theory but also covering other aspects of advertising, called Reality in Advertising.

To establish your USP, you compare your product or service with your competitors. Then you determine one feature you have which no one else can offer. This is your unique selling proposition. It is this which you must promote single mindedly.

A 1987 issue of Marketing Week, the British trade paper, gave a wonderful example of how little the average marketing executive understands the phrases he deploys with such gay inconsequence. The subject was ‘Store credit cards’. A bank executive said: The whole point of a Marks & Spencer, Boots, Dixons or even Fortnum & Mason card is to bring people into the store - and to provide a bit of a LISP’ (my italics).

How a credit card can be a unique selling proposition when the same facility is offered by any number of retailers is difficult to comprehend. It reminds one of people who refer to things as being ‘rather’ unique, or ‘fairly’ unique. Here are some typical USPs:

‘Cleans your breath while it cleans your teeth.’

Colgate toothpaste. ‘The too good to hurry mint.’ Murraymints. ‘There’s more for your life at Sears.’ Sears Roebuck. ‘It ain’t fancy but it’s good.’ Horn & Hardarts. ‘The mint with the hole.’ Polo Mints. ‘It takes a tough man to make a tender chicken.’ Perdue Chicken

And, finally, another gentleman in the chicken business: ‘It’s finger lickin’ good.’ Colonel Sanders

One of the problems with the USP is that you sometimes have to rely upon some pretty trivial points of difference to arrive at your proposition - as you can see from the list above. And although, for simple products a good USP may often supply a successful selling idea, I think it is difficult to arrive at one for complex services such as American Express or The Consumers Association.

However, comparing yourself against your competition to discover what USP may exist is a great aid to clear thinking. For example, I was able to improve results for Odhams’ Kathie Webber Cookery Club by writing a headline which was simply a personal way of expressing a USP: `My cookery cards mean you control your weight without giving up luscious food you love to eat.’ This did well in the UK, and even in France, home of gastronomy. Moreover, subsequent approaches to selling this product revolved around this original thought. ====

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Tags: brand, branding, Marketing, selling, unique selling proposition, usp

February 2nd, 2009Marketing Read More >No Comments

Cheap Bail Holiday

May Favourite Social Bookmarking Sites

There is Only One London

New York City - Visitors agree it has it all

Helping Aussie businesses with online advertising during hard times

Small Business, Marketing and Dealing with Tough Economic Times

Looking for a business for sale ?

Establishing a Unique Selling Proposition

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